The Project
Supporting product launch campaigns across running, trail and lifestyle categories.
From trail to road to street, HOKA's product lineup spans a wide range of athletes and occasions. This selection of campaign work spans 2022–2026, covering product launches, colorway updates, and seasonal campaigns across digital, social, email, OOH, and paid media. Each campaign translates HOKA's performance-first brand into visuals that move — whether that's the grit of the trail, the flow of a daily mile, or the edge of a street-ready colorway.
Client
HOKA
Year
2022-2026
Role
Graphic Design
Trail
Everybody Get Wild Campaign
A campaign built around HOKA's diverse hiking shoe lineup and the shared joy of experiencing the trail together. Key visuals, social carousels, and story formats were developed across men's and women's versions of the Anacapa 2 Freedom — bringing the campaign to life at every digital touchpoint from feed to story.
Lifestyle
Stealth/Tech Collection
As HOKA's street and lifestyle presence continued to grow, the Stealth/Tech collection addressed that demand with a refined, monochromatic color direction. The campaign spanned key visuals, social stories, email, and web — delivering a look that felt at home with the tastemakers in the city.
Running
Skyflow Product Launch
A brand new addition to the HOKA road running lineup, the Skyflow was designed for daily steady miles and finding your rhythm. The campaign brought that feeling to life through a vivid gradient that builds across key visuals, OOH, email, and a full suite of paid display ads — from leaderboards and skyscrapers to mobile banners and carousels.
Additional Key Visual Artwork
