Tuner Tray Brand

When approached by Tuner Tray, they were in the midst of an initial production run on their flagship offering. With their premium mobile tool tray, they were in need of a visual identity to match. The final identity drew from the silhouette of the tray itself, with the word mark contained within. Considering the motorsport enthusiast audience they were targeting, it was decided to keep to a monochrome color palette to not show preference to any existing "brand camps", and leave room for customization by the end user. Deliverables included: brand identity, print collateral, product photography and SquareSpace website buildout.