Medical Procedure Landing Pages

Banner Health, the largest healthcare provider in the Arizona region, was looking to make a strategic move based on their website analytics. Knowing the top searched and most common medical procedures, they were looking to create informative microsites for each topic to convert to patient sign-up. To maximize conversion, pages were designed to be approachable, positive and people forward. Each site consisted of quick facts, an embedded/ downloadable ebook, and a docu-style patient story video. All pages were cross linked at the bottom of the page to increase additional page views or shares.