The Project
Entice HR Tech travelers & attendees to visit brand booth and after party to increase brand awareness.
Multiplier is a new HR SASS software breaking borders to let companies hire, pay and manage global teams in 150+ countries. This campaign shows how global hiring with Multiplier becomes simple, fast, and within reach.
We brought this idea to life by taking HR Tech attendees on a journey toward a world without limits, revealing, at every step, that the world and operating a global business is closer than they think.
Client
Multiplier
Year
2025
Agency
Groundswell
Role
Creative Concept & Graphic Design
Airport Arrival
As attendees land in Las Vegas, they’re greeted with unexpected messages like “Welcome to Manila” or “Welcome to Paris”, setting the stage and introducing the idea that the world is closer than they think. This is the beginning of the journey.
Transit
Through OOH, and transit ads, attendees follow a branded path toward the venue. Messaging builds anticipation and FOMO, showing how close they are to unlocking a world without limits.
On Site
Through OOH, and transit ads, attendees follow a branded path toward the venue. Messaging builds anticipation and FOMO, showing how close they are to unlocking a world without limits.
Party
Through OOH, and transit ads, attendees follow a branded path toward the venue. Messaging builds anticipation and FOMO, showing how close they are to unlocking a world without limits.
