The Project
Define a visual identity for annual global brand conference.
Built around the theme “Seize the Next Summit,” the system uses a simple triangle to suggest growth and momentum—without leaning on literal mountain imagery.
It’s flexible, scalable, and easy to recognize at a glance.
Client
HOKA
Year
2025
Roles
Art Direction, Design, Production
A Flexible System Built onTriangles Summits
The triangle does the heavy lifting. It works as a graphic element, a framing device, or an image mask—adapting across formats without losing consistency.
Sample Configurations
Triangular Dot Grid
Sample Slide Layouts
How it all came together
From the mainstage keynote to merch, wayfinding, and posters, everything ties back to that single shape. One idea, carried through the entire event.
