The Project
Define a visual identity for annual global brand conference.
Built around the theme "Seize the Next Summit," the visual identity uses a simple triangle to suggest growth and momentum — without leaning on literal mountain imagery. The system was designed to be flexible and scalable across keynote presentations, environmental signage, merchandise, and event collateral, while staying immediately recognizable from any touchpoint.
Client
HOKA
Year
2025
Roles
Art Direction, Design, Production
A Flexible System Built onTriangles Summits
The triangle does the heavy lifting. It works as a graphic element, a framing device, or an image mask—adapting across formats without losing consistency.
Sample Configurations
Triangular Dot Grid
A custom dot grid derived from the triangle motif adds texture and depth across backgrounds, slides, and printed materials.
Sample Slide Layouts
Slide templates were built to flex across presentation types — from keynote openers and presenter frames to data slides and product showcases — all anchored by the triangle system.
How it all came together
From the mainstage keynote to merch, wayfinding, and posters, everything ties back to that single shape. One idea, carried through the entire event.
