The Project
A brand build out for an all-natural sleep aid startup
Sandland Sleep came to market with a clear mission: help people fall asleep faster using hemp-derived, plant-based ingredients. As the brand grew from a direct-to-consumer startup into a retail-ready business, the design work needed to scale with it — from packaging and shipper boxes to retail displays and tradeshow collateral. The goal was to create a visual identity system that felt as calming and trustworthy as the product itself.
Client
Sandland Sleep
Year
2021-2024
Role
Art Direction & Design
Retail
As Sandland expanded beyond its D2C roots and into major retail chains, the brand needed to show up confidently on the shelf. A full suite of retail display solutions was developed — from endcap units to freestanding displays and PDQ trays — ensuring a consistent, eye-catching presence wherever the product was sold.
Booth
Tradeshows became an important channel for business development and retail buyer outreach. A compact 8×8 booth was designed to communicate the brand clearly in a high-traffic environment, complemented by table tents, branded eye masks, door sampling kits, and take-home collateral that extended the experience beyond the show floor.
A healthy sheeeeep produces a lamb.
A line catered specifically to kids
Tradeshows became an important channel for business development and retail buyer outreach. A compact 8×8 booth was designed to communicate the brand clearly in a high-traffic environment, complemented by table tents, branded eye masks, door sampling kits, and take-home collateral that extended the experience beyond the show floor.
