The Project
A brand build out for an all-natural sleep aid startup
Sandland Sleep came to market with a clear mission: help people fall asleep faster using hemp-derived, plant-based ingredients. As the brand grew from a direct-to-consumer startup into a retail-ready business, the design work needed to scale with it — from packaging and shipper boxes to retail displays and tradeshow collateral. The goal was to create a visual identity system that felt as calming and trustworthy as the product itself.
Client
Sandland Sleep
Year
2021-2024
Role
Art Direction & Design
Retail
As Sandland expanded beyond its D2C roots and into major retail chains, the brand needed to show up confidently on the shelf. A full suite of retail display solutions was developed — from endcap units to freestanding displays and PDQ trays — ensuring a consistent, eye-catching presence wherever the product was sold.
Booth
Tradeshows became an important channel for business development and retail buyer outreach. A compact 8×8 booth was designed to communicate the brand clearly in a high-traffic environment, complemented by table tents, branded eye masks, door sampling kits, and take-home collateral that extended the experience beyond the show floor.
A healthy sheep, produces a lamb.
The same plant-based sleep support, made for little ones.
The same plant-based sleep support, made for little ones.
Meet Sheepy Time
As Sandland Sleep grew, so did the ask — parents wanted a version they could trust for their kids. Sheepy Time is the children's line of Sandland Sleep, bringing the same hemp-derived, natural formulas to a brand identity built for a younger audience. Packaging was designed across three product formats — Sleep Chewables, Sleep Gummies, and Sleep Patches — with a look that's playful enough for kids, but polished enough to earn shelf space at major retailers. The campaign extended beyond packaging into OOH billboard advertising and a dedicated suite of retail displays, giving Sheepy Time a full brand presence from the shelf to the street.
