The Project
Launching a Complete New Collection for a New Product Segment
With the rise of the action camera/GoPro product segment, Incase saw a perfect market to release new product to their target demographic. Starting from a near blank canvas, I designed and defined new packaging shapes and graphic stylings that addressed the product and audience while still fitting with the existing brand standards. Packaging was designed with easy access to experience product materials as well as including lifestyle/action sports image vignettes.
Client
Incase (in-house)
Year
2014
Role
Packaging Design, Concept Rendering
Retail Store Fixture
In addition to a full suite of Action Camera packaging, a retail "shop-in-shop" unit was designed and rendered to equip the sales team when pitching to big box retailers. The unit included multiple locations for seasonal artwork to be displayed.
