Showroom & Popup Experience

California Closets showrooms—both brick-and-mortar and mobile—are powerful places for customers to experience the brand. Along with other touchpoints like the website, social streams and TV ads, it was critical that consistent, elevated, messaging and imagery was developed as showroom floorpans were modernized. Brand new signage, product descriptions and in-store video was needed to allow showroom visitors to self-direct and be inspired, at once.